Change the patterns keeping you stuck

Feel calmer, sleep better, reduce alcohol, build confidence and take back control with award-winning hypnotherapy from Ailsa Frank

National Hypnotherapy SocietyProfessional Standards Authority

“I was drinking at least one bottle of wine per night. Now I drink occasionally and never on my own.” client testimonial
‍
Choose the support that suits you.
Get affordable daily help through the Feel Amazing app, OR work directly with me in personalised one-to-one hypnotherapy sessions.

I've helped thousands of people just like you to turn their lives around with drinking less, sleeping better, rebuilding confidence, moving on from heartbreak, overcoming trauma, PTSD and anxiety.

60+
Hypnotherapy recordings
Full access from £7.99
Award-winning
Feel Amazing
hypnotherapy app
Take control one topic at a time with Ailsa’s soothing voice - start today
20+
Years working with clients
From £175 per session
One-to-one hypnotherapy appointments
Tailored appointments with Ailsa to get to the root of your stress or habits.
Ailsa Frank speaking with a microphone

If you were to get our app - What would you like help with today?

Explore the categories in our app - find the right hypnotherapy recordings for you.
Explore all recordings

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After your free trial, the annual subscription is £45 GBP and automatically renews each year.

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Hayley Goes Sober on BBC One with Ailsa Frank

(2:11 min in)

Have you thought about hypnotherapy sessions with Ailsa?

Personal hypnotherapy helps you make lasting change.

I am best known for helping people take back control of alcohol, but I also work with smoking, vaping, cocaine use, weight loss, anxiety, relationships, confidence, emotional issues, career and business success.

Sessions combine hypnotherapy, coaching and practical techniques tailored to you.

How I can help
National Hypnotherapy Society registrant and Professional Standards Authority accredited register logo

Book a 1:1 Session

Personal hypnotherapy tailored to you

Book a Session
By phone or face-to-face

Available worldwide by phone, or at my London and St Albans clinics

Most people need 2–4 sessions

Make changes quickly

Hypnotherapy with coaching

Understand the cause and change the pattern

What clients say

Ailsa taught me techniques to manage my thoughts and control anxiety and the hypnotherapy part has shifted my stress.

Holly, Enfield

Stress Release
Hypnotherapy

I would like to thank you for the huge difference your hypnotherapy has made to my life, I no longer feel an urge to drink.

Sarah

Stop Drinking & Alcohol Reduction Hypnotherapy

I was drinking at least one bottle of wine per night, now I drink occasionally and never on my own.

Annabelle

Stop Drinking & Alcohol Reduction Hypnotherapy

Voted 'Top 10 Apps To Help Manage Burnout in 2024' by Tech Round magazine.

Tech Round magazine

Feel Amazing

The hypnotherapy recordings have changed my life, thank you.

Francesca, Kings Langley

Weight Loss for Women
(Best Seller)

The fear gripping me during IVF melted away with the hypnotherapy sessions. Ailsa’s kindness and understanding changed the way I see things.

Kat, Hayes

Birth, Fertility & IVF Hypnotherapy

I think I should have done this a long time ago. I sleep soundly and I am more relaxed.

Liz, Hertfordshire

Good Night’s Sleep (Free)

Really impressed with the results of the alcohol hypnosis, very pleased. I never imagined I could just leave wine in the bottle and not feel the urge to finish it. The hypnosis recordings work really well.

David

Stop Drinking & Alcohol Reduction Hypnotherapy

This app has helped me and my children in all aspects of our lives. We are so grateful to Ailsa and her team.

Rebecca, App Store Review

Feel Amazing

It is three years since I stopped drinking alcohol due to the hypnotherapy, thank you so much.

Doreen

Stop Drinking & Alcohol Reduction Hypnotherapy

I was sceptical but it turned out to be the best money I have ever spent.

Jeremy

Home

Having failed several exams in the past the stress of sitting new ones was overwhelming to the point I could not focus or study. Without the hypnotherapy I am sure I would have failed again but the sessions rewrote my past and got me in the best place to get on with everything – I passed!!

Steve, Ascot

Exam Stress & Study Focus Hypnotherapy

Got this app when diagnosed with breast cancer — best thing I have ever done. Helped me so much with sleep and feeling calmer, a MUST have for all.

Angela, Google Play Review

Feel Amazing

I recently enjoyed my flight! I never thought I would hear myself say anything positive about flying.

Laura, Camberley

Anxiety Fears & Phobias Hypnotherapy

After the session with Ailsa, I felt a contented sensation that things had worked out for the best.

Quote from Daily Mail article

Heartbreak & Loss Hypnotherapy

The speech went brilliantly. I had so much confidence I was asked afterwards how long I had been doing public speaking. As you know it was my first one.

Amanda, Bath

Boost Confidence Hypnotherapy

This is now my daily go to App. I always feel better after listening to one of the many useful recordings. Can't recommend enough.

Angel, App Store Review

Feel Amazing

The hypnotherapy with Ailsa certainly allowed her to move on quickly and easily.

The Daily Mail, a case study for heartbreak

Heartbreak & Loss Hypnotherapy

I sing your praises to everyone. You have changed my life.

Emily

Home

I hadn't been to the dentist for several years, just the thought stressed me. After two hypnotherapy sessions, I booked an appointment with the dentist and quite enjoyed it surprisingly!

Helena, Berkshire

Anxiety Fears & Phobias Hypnotherapy

Award-winning app, voted 'Sleep Hero' by Psychologies magazine.

Psychologies magazine

Feel Amazing

Cut the Crap and Feel Amazing by Ailsa Frank (Hay House) is a dip-in, no-nonsense guide to shedding habits that are holding you back. Utilising the power of positive thinking and self-hypnosis, the book delivers actionable tips on how to reframe your thoughts on everything from alcohol reduction and clearing debts to dealing with heartache and health.

Marie Claire Magazine, UK

Cut the Crap and Feel Amazing: Five-Chapter Sample

It's packed with simple ways to beat stress, meet your goals, and generally feel good.

Health Fitness Magazine, UK

Cut the Crap and Feel Amazing: Five-Chapter Sample

Best value: I have saved so much money since reducing my alcohol.

Chris. 'Take Control of Alcohol' hypnotherapy recording

Stop Drinking & Alcohol Reduction Hypnotherapy

Life is easy since I read the book.

Ann Marie, Victoria AU

Cut the Crap and Feel Amazing: Five-Chapter Sample

The title says it all. The app is simply AMAZING!! I initially downloaded this app after the first lockdown I wanted a healthier lifestyle. I was drinking too much and not active. Habit breaker and slimmer fitter completely transformed my lifestyle. I stopped binge drinking habits and was going to the gym 5 times a week. Life became amazing!! I used the app going forward whenever I needed a boost and for relaxation. I then had an unexpected pregnancy this year and again the app was my go to for stress and birth preparation. I will continue to use this app to relax after childbirth and whilst breast feeding. I cannot recommend this app enough. I have told all my friends so they can become amazing too.

Danielle, App Store Review

Feel Amazing

I just wanted to say a huge thank you for our session yesterday. As always, you were so inspirational and kind when I needed it most. Words cannot express how grateful I am to you for your compassion, kindness, insight and the impact you have had in transforming my life. It means so much.

Jane

Home

You are the best therapy I have tried in 25 years. I have made more progress with you than with all the rest put together. You have changed the way I see things, so nothing is a problem anymore. Now, I just sort things out. You focus on solutions rather than churning over the negative past. I am so glad I found you, and I booked the first phone appointment.

Hanna

Home

This book provides you with the knowledge and tools you need to head in a positive direction and free your mind from negative thoughts and patterns.

Woman’s Weekly Magazine, UK

Cut the Crap and Feel Amazing: Five-Chapter Sample

I love this app so much, I use it almost daily and with my kids too. The 10 minute worry less and release daily stress are so good and are perfect for the end of the day. My kids go to sleep with sleepy meditation. I have recommended this app to family and friends and have also heard great things in return. Highly recommend. Thank you Ailsa!

Lisa, Google Play Review

Feel Amazing

Sarah left the session feeling cleansed and transformed with a strong sense of having let a significant weight go.

The Daily Mail, Case study for Heartbreak and Loss

Heartbreak & Loss Hypnotherapy

I have lost a couple of stones since the hypnotherapy and feel much more confident. I will be in touch for a top-up if I need it in the future. Thanks.

Felicity, Newcastle upon Tyne

Weight Loss
Hypnotherapy

I am feeling so much more optimistic and organised, I have earned an extra £1000 this month.

Journalist, Daily Express - had one to one phone sessions with Ailsa

Money, Wealth & Debt Hypnotherapy

This app has so much on it. I particularly like Habit Breaker and Slimmer Fitter. I still have so much on there to look at. I have read Ailsa's book too, which is a brilliant read. The app is easy to navigate. It uses calming colours to differentiate each section and can be dipped in and out of easily.

Lizzie-Lou, App Store Review

Feel Amazing

Ailsa's hypnotherapy has completely turned her life around.

Case study in Daily Express

Read the Daily Express case study

I don't feel tired, overwrought or irritable; my concentration is better, so I'm getting my work done quicker and more efficiently after using the Stop Binge Drinking recording.

Journalist Telegraph online, UK

Stop Binge Drinking for Women (Best Seller)

My anxiety and depression have gone since listening to the Build Confidence and Self Esteem recordings.

Sharon, Wiltshire

Build Confidence & Self Esteem (Best Seller)

Easy to use and great quality recordings. I used this app during Dry January to help and it worked. Now I am continuing to use it to support me in relation to my business, finances and relaxation. Highly recommend.

Vic, App Store Review

Feel Amazing

I certainly feel calmer, happier and sleep better than I have done in ages. A journalist writing for Telegraph online using the Stop Binge Drinking for Women recording.

A journalist writing for Telegraph online using the Stop Binge Drinking for Women recording

Stop Drinking & Alcohol Reduction Hypnotherapy

Ailsa's recording was like a hand coming out of the mist, my depression lifted and I lost 6 stone in 9 months.

The Sun Newspaper, UK

Take Control of Alcohol (Best Seller)

Ailsa, your voice and accent put me totally at ease straight away and I have absorbed so much of your wisdom I cannot begin to express how much my life has improved. Every day now, I notice AMAZING synchronicities, and smile, breathing a silent 'thank you Ailsa'.

Alison from Brighton

Home

Thank you, Ailsa. The positive impact you have had on my life is amazing. I am so grateful.

Tom from the UK

Home

Truly amazing and excellent value for money. I've been using this for 2 weeks now and I listen multiple times per day. Ailsa's voice is so soothing. Highly recommended for whatever is troubling you right now.

David, Google Play Review

Feel Amazing

Since the hypnotherapy appointments, I am proactive, finding that I just get on with doing jobs.

Jess from Hackney, London

Get On With It

A terrible incident happened in my life nearly ten years ago. My whole life went off course from being quite successful with a bright future. I lost my way completely, meaning I did not work for many years before eventually finding part-time odd jobs. The hypnosis session broke me out of the self-sabotage of repetitive thoughts and low self-esteem. I feel mentally in a good place to move on with my life. I am on top of the addictions I had, and I have learnt how connected they were to my problems. As Ailsa said, 'I am on my way now'.

Stuart

Cocaine, Recreational & Prescription Drugs Hypnotherapy

Positive about the future and don't want to go back to the old me. My head is no longer buried in the sand as there has been a massive shift in my behaviour.

Helena from Switzerland

Home

Ailsa taught me techniques to manage my thoughts and control anxiety and the hypnotherapy part has shifted my stress.

Holly, Enfield

Stress Release
Hypnotherapy

I would like to thank you for the huge difference your hypnotherapy has made to my life, I no longer feel an urge to drink.

Sarah

Stop Drinking & Alcohol Reduction Hypnotherapy

I was drinking at least one bottle of wine per night, now I drink occasionally and never on my own.

Annabelle

Stop Drinking & Alcohol Reduction Hypnotherapy

Voted 'Top 10 Apps To Help Manage Burnout in 2024' by Tech Round magazine.

Tech Round magazine

Feel Amazing

The hypnotherapy recordings have changed my life, thank you.

Francesca, Kings Langley

Weight Loss for Women
(Best Seller)

The fear gripping me during IVF melted away with the hypnotherapy sessions. Ailsa’s kindness and understanding changed the way I see things.

Kat, Hayes

Birth, Fertility & IVF Hypnotherapy

I think I should have done this a long time ago. I sleep soundly and I am more relaxed.

Liz, Hertfordshire

Good Night’s Sleep (Free)

Really impressed with the results of the alcohol hypnosis, very pleased. I never imagined I could just leave wine in the bottle and not feel the urge to finish it. The hypnosis recordings work really well.

David

Stop Drinking & Alcohol Reduction Hypnotherapy

This app has helped me and my children in all aspects of our lives. We are so grateful to Ailsa and her team.

Rebecca, App Store Review

Feel Amazing

It is three years since I stopped drinking alcohol due to the hypnotherapy, thank you so much.

Doreen

Stop Drinking & Alcohol Reduction Hypnotherapy

I was sceptical but it turned out to be the best money I have ever spent.

Jeremy

Home

Having failed several exams in the past the stress of sitting new ones was overwhelming to the point I could not focus or study. Without the hypnotherapy I am sure I would have failed again but the sessions rewrote my past and got me in the best place to get on with everything – I passed!!

Steve, Ascot

Exam Stress & Study Focus Hypnotherapy

Got this app when diagnosed with breast cancer — best thing I have ever done. Helped me so much with sleep and feeling calmer, a MUST have for all.

Angela, Google Play Review

Feel Amazing

I recently enjoyed my flight! I never thought I would hear myself say anything positive about flying.

Laura, Camberley

Anxiety Fears & Phobias Hypnotherapy

After the session with Ailsa, I felt a contented sensation that things had worked out for the best.

Quote from Daily Mail article

Heartbreak & Loss Hypnotherapy

The speech went brilliantly. I had so much confidence I was asked afterwards how long I had been doing public speaking. As you know it was my first one.

Amanda, Bath

Boost Confidence Hypnotherapy

This is now my daily go to App. I always feel better after listening to one of the many useful recordings. Can't recommend enough.

Angel, App Store Review

Feel Amazing

The hypnotherapy with Ailsa certainly allowed her to move on quickly and easily.

The Daily Mail, a case study for heartbreak

Heartbreak & Loss Hypnotherapy

I sing your praises to everyone. You have changed my life.

Emily

Home

I hadn't been to the dentist for several years, just the thought stressed me. After two hypnotherapy sessions, I booked an appointment with the dentist and quite enjoyed it surprisingly!

Helena, Berkshire

Anxiety Fears & Phobias Hypnotherapy

Award-winning app, voted 'Sleep Hero' by Psychologies magazine.

Psychologies magazine

Feel Amazing

Cut the Crap and Feel Amazing by Ailsa Frank (Hay House) is a dip-in, no-nonsense guide to shedding habits that are holding you back. Utilising the power of positive thinking and self-hypnosis, the book delivers actionable tips on how to reframe your thoughts on everything from alcohol reduction and clearing debts to dealing with heartache and health.

Marie Claire Magazine, UK

Cut the Crap and Feel Amazing: Five-Chapter Sample

It's packed with simple ways to beat stress, meet your goals, and generally feel good.

Health Fitness Magazine, UK

Cut the Crap and Feel Amazing: Five-Chapter Sample

Best value: I have saved so much money since reducing my alcohol.

Chris. 'Take Control of Alcohol' hypnotherapy recording

Stop Drinking & Alcohol Reduction Hypnotherapy

Life is easy since I read the book.

Ann Marie, Victoria AU

Cut the Crap and Feel Amazing: Five-Chapter Sample

The title says it all. The app is simply AMAZING!! I initially downloaded this app after the first lockdown I wanted a healthier lifestyle. I was drinking too much and not active. Habit breaker and slimmer fitter completely transformed my lifestyle. I stopped binge drinking habits and was going to the gym 5 times a week. Life became amazing!! I used the app going forward whenever I needed a boost and for relaxation. I then had an unexpected pregnancy this year and again the app was my go to for stress and birth preparation. I will continue to use this app to relax after childbirth and whilst breast feeding. I cannot recommend this app enough. I have told all my friends so they can become amazing too.

Danielle, App Store Review

Feel Amazing

I just wanted to say a huge thank you for our session yesterday. As always, you were so inspirational and kind when I needed it most. Words cannot express how grateful I am to you for your compassion, kindness, insight and the impact you have had in transforming my life. It means so much.

Jane

Home

You are the best therapy I have tried in 25 years. I have made more progress with you than with all the rest put together. You have changed the way I see things, so nothing is a problem anymore. Now, I just sort things out. You focus on solutions rather than churning over the negative past. I am so glad I found you, and I booked the first phone appointment.

Hanna

Home

This book provides you with the knowledge and tools you need to head in a positive direction and free your mind from negative thoughts and patterns.

Woman’s Weekly Magazine, UK

Cut the Crap and Feel Amazing: Five-Chapter Sample

I love this app so much, I use it almost daily and with my kids too. The 10 minute worry less and release daily stress are so good and are perfect for the end of the day. My kids go to sleep with sleepy meditation. I have recommended this app to family and friends and have also heard great things in return. Highly recommend. Thank you Ailsa!

Lisa, Google Play Review

Feel Amazing

Sarah left the session feeling cleansed and transformed with a strong sense of having let a significant weight go.

The Daily Mail, Case study for Heartbreak and Loss

Heartbreak & Loss Hypnotherapy

I have lost a couple of stones since the hypnotherapy and feel much more confident. I will be in touch for a top-up if I need it in the future. Thanks.

Felicity, Newcastle upon Tyne

Weight Loss
Hypnotherapy

I am feeling so much more optimistic and organised, I have earned an extra £1000 this month.

Journalist, Daily Express - had one to one phone sessions with Ailsa

Money, Wealth & Debt Hypnotherapy

This app has so much on it. I particularly like Habit Breaker and Slimmer Fitter. I still have so much on there to look at. I have read Ailsa's book too, which is a brilliant read. The app is easy to navigate. It uses calming colours to differentiate each section and can be dipped in and out of easily.

Lizzie-Lou, App Store Review

Feel Amazing

Ailsa's hypnotherapy has completely turned her life around.

Case study in Daily Express

Read the Daily Express case study

I don't feel tired, overwrought or irritable; my concentration is better, so I'm getting my work done quicker and more efficiently after using the Stop Binge Drinking recording.

Journalist Telegraph online, UK

Stop Binge Drinking for Women (Best Seller)

My anxiety and depression have gone since listening to the Build Confidence and Self Esteem recordings.

Sharon, Wiltshire

Build Confidence & Self Esteem (Best Seller)

Easy to use and great quality recordings. I used this app during Dry January to help and it worked. Now I am continuing to use it to support me in relation to my business, finances and relaxation. Highly recommend.

Vic, App Store Review

Feel Amazing

I certainly feel calmer, happier and sleep better than I have done in ages. A journalist writing for Telegraph online using the Stop Binge Drinking for Women recording.

A journalist writing for Telegraph online using the Stop Binge Drinking for Women recording

Stop Drinking & Alcohol Reduction Hypnotherapy

Ailsa's recording was like a hand coming out of the mist, my depression lifted and I lost 6 stone in 9 months.

The Sun Newspaper, UK

Take Control of Alcohol (Best Seller)

Ailsa, your voice and accent put me totally at ease straight away and I have absorbed so much of your wisdom I cannot begin to express how much my life has improved. Every day now, I notice AMAZING synchronicities, and smile, breathing a silent 'thank you Ailsa'.

Alison from Brighton

Home

Thank you, Ailsa. The positive impact you have had on my life is amazing. I am so grateful.

Tom from the UK

Home

Truly amazing and excellent value for money. I've been using this for 2 weeks now and I listen multiple times per day. Ailsa's voice is so soothing. Highly recommended for whatever is troubling you right now.

David, Google Play Review

Feel Amazing

Since the hypnotherapy appointments, I am proactive, finding that I just get on with doing jobs.

Jess from Hackney, London

Get On With It

A terrible incident happened in my life nearly ten years ago. My whole life went off course from being quite successful with a bright future. I lost my way completely, meaning I did not work for many years before eventually finding part-time odd jobs. The hypnosis session broke me out of the self-sabotage of repetitive thoughts and low self-esteem. I feel mentally in a good place to move on with my life. I am on top of the addictions I had, and I have learnt how connected they were to my problems. As Ailsa said, 'I am on my way now'.

Stuart

Cocaine, Recreational & Prescription Drugs Hypnotherapy

Positive about the future and don't want to go back to the old me. My head is no longer buried in the sand as there has been a massive shift in my behaviour.

Helena from Switzerland

Home

Questions? Start here

What is the difference between one-to-one sessions and the Feel Amazing app?
How do I book an appointment?
How much do one-to-one appointments cost?
How many hypnotherapy appointments will I need?
Does hypnotherapy work for everyone?

Try the Feel Amazing App

Gentle daily support for stress, sleep, anxiety, alcohol and habits.

Try the App

Book a 1:1 Session

Personal hypnotherapy tailored to you.

Book a Session
Thank you! Your submission has been received!
National Hypnotherapy SocietyProfessional Standards Authority